How 99 made Easter even sweeter for Kiwi kids.

To help make New World’s Easter celebrations bigger and better than ever, 99 created the Epic Easter Hunt, an innovative mobile-based experience that gave users the chance to help the Easter Bunny find virtual eggs hidden down the aisles. This engaging app effectively turned the in-store environment into a giant playground for kids (giving mums some much-needed peace to get the shopping done).

It received a huge number of downloads, and led to New World’s highest confectionary sales period ever, making it a bit of a game changer for the both the brand and the category.

• App Development
• AR
• Creative
• Influencers
• Motion Graphics
• Point Of Sale
• Radio
• UX

Bigger than the biggest egg hunt recorded by Guinness Book Of Records.

• Bad Gifts For Good.
  How 99 and Auckland City Mission used gifts that didn’t exist to solve problems that did.

• Mix & Match Rebrand.
  How 99 rescued an irrelevant brand through irreverence.