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We are a creative agency with the customer at our core.

With our long history in retail and instore, we’ve been close to customers since the very beginning. But our art of persuasion has become much more scientific.

Today, we truly understand customers. Who they are, what they do, where they do it, and why. And with that information we can really connect.

From our studio on Richmond Rd, we bring together the science of customer insight with the magic of creativity. Everything we do is designed to make genuine connections and get results.

Welcome to the new 99. We speak customer.

We're about ideas, not ads. But we also make great ads.

Whether it’s a promotion. A product. A nice bit of story-telling. Or a price led TV spot. Everything we do is designed to connect with the customer in a meaningful way.

And to get results.

  • Little Shop.
    How 99 made New World stores much, much bigger, by making the contents much, much smaller.

  • Bad Gifts For Good.
    How 99 and Auckland City Mission used gifts that didn’t exist to solve problems that did.

  • Epic Easter Hunt.
    How 99 made Easter even sweeter for Kiwi kids.

  • Mix & Match Rebrand.
    How 99 rescued an irrelevant brand through irreverence.

  • Journeys Of Discovery.
    How 99 and Church Road made a docu-series to help inspire their head winemaker.

Customised to our customers (and our customers’ customers).

Just as any two great pieces of music are not the same, neither are any two great working relationships. So we’ve created a model solely focused on solving client problems, to create clarity and collaboration that evolves to reflect your changing needs.

We’re a collective of makers and connectors. We have an unrivaled in-house talent pool, but if that’s not enough, we also know the people and suppliers you need to solve your most difficult problems.

    Our customers.

  • Farmers
  • New World
  • Spark
  • Mazda
  • Kiwi Property
  • Green Cross Health
  • Latitude
  • L'Oreal
  • Pizza Hut
  • Auckland Transport
  • Frucor
  • Pernod Ricard
  • Auckland City Mission
  • NZ Story
Our People

100+ of the best and brightest.

We are





  • Danielle Barclay.

    Director Of Experience Design.

  • Dan Bye.

    Director of Strategy.

  • Leila de Koster.

    Group Business Director.

  • Nicola Henshaw.

    Director of Customer Experience.

  • Greg Forsyth.

    Director of Operations.

  • Troy Fuller.

    Managing Director.

  • Kristyna Hotchin.

    Group Business Director.

  • Kate Orton.

    Director of Finance.

  • Katherine Sliper.

    Group Business Director.

  • Mick Stalker.

    Executive Creative Director.


Talk to us.