The six week lead up to Christmas is the most competitive time of the year for supermarket retailers. Competition is fierce, with up to $250 million up for grabs every week in the grocery category alone.
Subsequently, Kiwi shoppers are bombarded with frenzied price and product messages to capitalise on the most indulgent shopping period of the year. So, how could we find a fresh way to stand out in the midst of this retail shouting match, and win the New Zealand Christmas battleground?
- Digital Display